Apple launches new app for Indian stores to offer personalised shopping

Apple has launched a dedicated app for its official stores in India, offering customers a new and more personalised shopping experience. The app is now available for existing Apple users in the country and provides tailored recommendations to make browsing and purchasing more seamless, according to a report by The Economic Times.

The launch aligns with Apple’s strategy to expand its footprint in India, particularly in smaller towns and cities, to drive growth. It complements the physical flagship stores that opened in Mumbai and New Delhi in 2023. The company has also announced plans to open new stores in Bengaluru, Pune, Delhi NCR, and Mumbai.