EC issues advisory on use of AI in poll campaigning

Against the backdrop of increasing use of artificial intelligence in campaigning and its potential to influence voter opinion, the Election Commission on Thursday issued an advisory to political parties asking them to promote transparency and accountability in use of AI-generated content.

The advisory introduces labelling and disclosure norms requiring parties to clearly label any images, videos, audio or other materials generated or significantly altered by AI technologies with a notation such as “AI-Generated”/ “Digitally Enhanced”/”Synthetic Content”.