T-Mobile bets $600 million on Vistar Media to enter the DOOH advertising market

T-Mobile US has announced plans to acquire Vistar Media, a provider of real-time outdoor advertising technology, for $600 million in an all-cash deal. The acquisition aims to expand T-Mobile’s presence in the digital out-of-home (DOOH) advertising sector, which is projected to account for 42% of total out-of-home (OOH) advertising revenue by 2025, according to GroupM.