ASCI warns LinkedIn influencers: Disclose brand partnerships or face action

The Advertising Standards Council of India (ASCI) has issued an advisory to LinkedIn influencers, urging them to disclose material connections with brands or advertisers they promote. According to media reports, ASCI received 60 complaints about undisclosed brand associations on LinkedIn in the past week, with 56 flagged for violations of the ASCI Code, the Guidelines for Influencers in Digital Media, and the Central Consumer Protection Authority’s (CCPA) rules. Many influencers have been promoting products or campaigns without revealing their affiliations.