iPhone loses global market share to rivals with Apple AI absent in China

Apple Inc sold fewer iPhones and lost ground to Chinese rivals last year, reflecting the absence of Apple Intelligence in its largest market outside the US.

The iPhone slipped a point to 18 per cent market share in 2024, according to Counterpoint Research data. Archrival Samsung Electronics Co. also gave up share to faster-growing Android device makers from China, led by Xiaomi Corp. and Vivo. Apple marked a 2 per cent sales decline for the full year, according to the research, at a time that the wider market grew 4 per cent globally.