Magicpin enters into quick commerce as ‘magicNOW’ with over 3,000 merchants

Hyper-local e-commerce firm magicpin has forayed into quick commerce for food delivery with the launch of its magicNow brand that will work for over 2,000 food brands and 1,000 merchants to start with, the company said on Tuesday.

Unlike other quick commerce players, magicpin will not operate via dark stores for food delivery, the company said in a statement.