About 4 out of 10 individuals in rural, semi-urban India prefer UPI: Report

Only about four out of ten users in rural and semi-urban India have the country’s real-time payments system, Unified Payments Interface (UPI), as a preferred mode of transaction, with about two only preferring cash, according to a joint report by EY and CII.

However, UPI is the most favoured mode of financial transactions in such regions.

Over 400 million users transact using the payments ecosystem, either transacting to peers (peer-to-peer) or merchants (peer-to-merchant).