Meesho sees 35% order growth in 2024; number of users up 25% to 175 million

SoftBank-backed e-commerce company Meesho on Friday said it has recorded a 35 per cent annual growth in orders while the number of users on the platform increased 25 per cent to 175 million in 2024.

The e-commerce firm said that surge in consumption and growing adoption of e-commerce in Tier 2 and smaller towns fuelled a cumulative 70 per cent order growth annually across categories like Beauty and Personal Care (BPC), and Home and Kitchen.