Small town buyers, Gen Z push Meesho’s order growth by 35% in 2024

E-commerce firm Meesho said it was concluding 2024 with a 35 per cent year-on-year increase in orders, over half of which were placed by buyers living in small towns.

The firm has reached approximately 175 million annual transacting users this year so far despite challenging market conditions. And interestingly, about 50 per cent of its user base comes from tier 4+ towns like Naidupeta in Andhra Pradesh, Sherghati in Bihar, and Harapanahalli in Karnataka).