E-commerce firms to adopt Safety Pledge to protect consumers on Dec 24

Major e-commerce platforms such as Zomato, Ajio and Ola will adopt a Safety Pledge on National Consumer Day on December 24 as part of steps to enhance product safety for online shoppers.

The voluntary commitment, announced by the Department of Consumer Affairs, aims to detect and prevent the sale of unsafe and spurious products on digital marketplaces, an official statement said.