Publicity stunt or showcasing stupidity?

CHENNAI: Shock advertising has always been a thing. Whether through titillation or provocation, brands as well as individuals aspiring to have brand-like identities and recognisability have utilised various staged and paid means to capture attention.

The controversy that may occur is a chosen risk, and sometimes beneficial – sometimes it backfires. Lately, in lieu of advertising, strategic social media posts intended to garner online engagement and free publicity have been the medium of choice.