Time to be cautious: Unveiling dark patterns and impact on customers

Technology is evolving faster than ever and so is the way in which consumers are doing shopping. Consumer preferences have been changing – health, safety, speed and convenience have become a priority for them. Consumers who had never done online shopping, have started to do the same and consumers who used to do online shopping, have increased the same. In addition to convenience and ease of use, online methods have also proven to be more efficient and sustainable for both consumers and organisations.