Wearables market on the brink: Startups look at strategies for revival

The once-thriving domestic wearable market is experiencing a significant slump, with a 20.7% year-on-year decline in Q3 2024, according to IDC. This marks the second consecutive quarter of contraction, leaving startups searching for ways to reignite growth. However, analysts do not see a quick turnaround.

The market, now saturated, has shifted from tech-savvy early adopters to more price-sensitive consumers, who remain unconvinced by incremental upgrades.