Flipkart Minutes cheapest, but weakest among rivals

Despite having cheapest prices on its platform, Flipkart Minutes has failed to make a material impact on the q-commerce landscape given its poor assortment, analysts said.

The latest entrant to the q-comm scene, Flipkart Minutes was launched in August and was the most expensive among its peers in September, Axis Capital noted in a report. Three months on, it now has the cheapest pricing, but continues to be the weakest q-commerce platform.