AI startup Perplexity adds The Independent, LA Times to its publishers’ programme

AI search startup Perplexity said on Thursday it was adding more than a dozen new media partners, including the Los Angeles Times and The Independent, to its program where it shares a portion of ad revenue with the publishers.

In its first set of partners from regions including Japan, Spain and Latin America, Perplexity said companies such as Prisa Media and Newspicks will now be part of the publishers’ program, joining existing partners like TIME, Der Spiegel and Fortune.