Myntra brings quick delivery to fashion, launches 30-minute service

Fashion etailer Myntra has launched a 30-minute delivery service, becoming the first niche ecommerce platform to have entered quick commerce at scale. M-Now has gone live in some pockets of Bengaluru with about 10,000 stock-keeping units (SKUs) to start with. The country’s largest online fashion company plans to take the service to Mumbai, New Delhi and Pune in the coming months.