Myntra turns to q-comm with 30-minute delivery

Flipkart-owned Myntra on Thursday entered the quick commerce bandwagon with the launch of “M-Now”, promising delivery of clothes and accessories in 30 minutes. The offering will initially be available in Bengaluru and expand to Mumbai, Delhi, Pune and others cities in the coming months.

The move comes at a time when some quick commerce firms have started including clothes and footwear in their stock keeping units (SKUs).