Qoruz launches Brand Buzz Index for measuring influencer marketing impact

Qoruz, an influencer marketing platform, has introduced the Brand Buzz Index, a new benchmark aimed at helping brands evaluate the effectiveness of their influencer marketing campaigns. The Brand Buzz Index is designed to provide measurable insights into brand performance across social media platforms.

“Influencer marketing has seen unprecedented growth, with over ₹5500 crore invested in 2024 alone. Yet, many brands continue to struggle with measuring the true impact of their campaigns, as existing metrics like Earned Media Value (EMV) and Share of Voice (SOV) often fall short, providing only fragmented insights into success.