Apple’s affordable hearing aid solution gets Elon Musk’s approval

Apple’s new hearing aid feature in the AirPods Pro 2 just got Elon Musk’s approval. The billionaire entrepreneur who is all set to lead the Department of Government Efficiency (Doge) in US president-elect Donald Trump’s cabinet, has praised Apple’s affordable hearing aid solution, calling it “cool” in a viral post on X (formerly Twitter).

The innovative feature, highlighted in a beautiful family-oriented advertisement by Apple CEO Tim Cook, uses personalised sound profiles to help users hear important moments, effectively transforming the AirPods into assistive hearing devices— at significantly lower prices than traditional hearing aids.