After India, Russia and US, Canada sues Google over anti-competitive practices

Canada’s Competition Bureau has sued Alphabet Inc.’s Google alleging that the tech giant abused its dominance and engaged in anti-competitive methods. The case centres on online web advertisements.

The market competition watchdog, in a statement, said on Thursday that Google used its ad tech tools to maintain a market supremacy and used this position to prefer its own tools, often blocking competitors. As per reports, Google is estimated to dominate the market with a 90 per cent share in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and around 50% in ad exchanges.