Breaking barriers, building bridges: E-commerce as a tool for rural market integration

As a transformative tool that helped bridge the gap between rural and urban markets, e-commerce has made the reach of consumer products infinite. By reaching the remotest of villages and connecting sellers and buyers even in the remotest of towns in the country, the sector has played a pivotal role in making online shopping inclusive. The democratization of e-commerce, wherein the rural and urban markets are at par in terms of access to an affordable array of products, bodes well for the overall economic growth and development of the nation.