Why Adani Wilmar, Dabur, Colgate Palmolive and other FMCG brands love Swiggy, Blinkit and Zepto

Consumer goods companies are reportedly experiencing higher profits from quick commerce compared to channels like Kiranas, grocery retail chains, or regular e-commerce. This insight comes from executives of major companies like Colgate-Palmolive India, Godrej Consumer Products, Dabur, and Adani Wilmar.