Nykaa acquires majority stake in clean beauty brand Earth Rhythm

Beauty and fashion brand Nykaa announced on Wednesday that it has completed the acquisition of a majority stake in Earth Rhythm, a home-grown clean beauty and personal care brand.

Nykaa had previously acquired a minority stake in the company in 2022 through a combination of primary and secondary transactions.

Nykaa said in a statement that it will help Earth Rhythm unlock further growth potential across categories by leveraging innovation, marketing, and omnichannel distribution capabilities while preserving the brand’s core values and distinct proposition.