LinkedIn introduces video and AI tools for B2B marketing strategies

LinkedIn has rolled out new tools and features to support B2B marketers in leveraging video and influencer content. These updates follow LinkedIn’s ‘The Business of Influence’ research, which surveyed over 1,700 B2B tech buyers in the US, UK, and India. The findings highlight a shift in B2B buyer preferences, with video emerging as a key content format influencing purchasing decisions.