‘Online platforms changing buying pattern among urban consumers’

NEW DELHI: Online platforms have changed the buying patterns of consumers who, especially in the metro cities, have shifted “from top-up to stock-up purchases”, said Kanaka Bhagwat, head of ecommerce at retail market tracker NielsenIQ. “Quick commerce and ecommerce sales are in high gear, having grown 30% quarter-on-quarter over the last five quarters,” she told ET in an interview, attributing the trend to consumers looking for convenience and assortment.