80% of rural women entrepreneurs have leveraged social commerce despite digital literacy gaps: Report

Nasscom Foundation in collaboration with LEAD at Krea University, launched a report titled “Digital Dividends: Understanding the Use of Social Commerce by Women Entrepreneurs in Rural India”. The study offers a deep dive into the challenges and opportunities for Rural Women Entrepreneurs (RWEs) in embracing digital tools and social commerce, with actionable recommendations to support and scale their enterprises. The report also showcases the transformative impact of technology on rural women-led businesses, particularly across Agriculture & Allied Services, Handlooms & Handicrafts, and Manufacturing, Processing, and Retailing.