Google’s ‘Best App of 2024’ in India is an AI-powered fashion guru

Alle, an app that uses artificial intelligence (AI) to provide personalised fashion tips to users, has been named by Google as the ‘Best App of the Year’ in India.

Announcing its picks for Google Play’s Best Apps and Games of 2024 in India on Tuesday, November 19, the tech giant said that five out of seven apps on the winners list were developed by Indian companies.