ZEE launches ‘Dilfluencers’ campaign to connect brands with TV audiences

ZEE Network has unveiled its new campaign, Dilfluencers, to showcase the influence of its beloved TV characters. The initiative aims to bridge the gap between brands and audiences across urban and rural India by leveraging the trust and emotional connection viewers have with these characters.

The campaign introduces the term ‘Dilfluencers’, highlighting the role of ZEE’s TV characters as more than just figures on screen.