Facebook, Instagram users in Europe can opt for less personalised ads

Facebook and Instagram users in Europe will get the option to see less personalised ads if they don’t want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to pressure from Brussels over digital competition concerns.

Meta Platforms has been offering users in the European Union an ad-free subscription option for about a year to comply with the continent’s strict data privacy rules, but regulators had accused the company of giving people a false choice.