Swiggy pilots ‘Yello’ service marketplace as Zomato eyes concierge model

Leading food and grocery delivery platforms Swiggy and Zomato are exploring fresh business ventures as they aim to diversify beyond their primary services.

Bengaluru-based Swiggy is gearing up to test a new service marketplace called “Yello”, designed to connect users with professionals such as lawyers, therapists, fitness trainers, astrologers, and dieticians, according to a report by The Economic Times.