Apple Explores Push Into Smart Glasses With ‘Atlas’ User Study

(Bloomberg) — Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly popular category.

The initiative, code-named Atlas, got underway last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. Additional focus groups are planned for the near future, said the people, who asked not to be identified because the work is secret. The studies are being led by Apple’s Product Systems Quality team, part of the hardware engineering division.