Reliance Retail’s Q-commerce foray may not be smooth sailing

Reliance Industries has a track record of disrupting any space it enters, whether telecom with Jio or e-commerce with JioMart. However, experts anticipate Reliance Retail’s entry into the booming quick commerce space might not be as easy. To be sure, it is deep-pocketed and could cause significant shifts in consumer loyalty and market dynamics. But the incumbents have the experience, execution skills and a track record.