E-commerce sites record Rs 1 tn in sales; non-metros drove festive shopping

E-commerce platforms in India recorded approximately Rs 1 trillion (around $11.9 billion) in sales during the month-long festive season that concluded last week, marking an increase of over 20 per cent from last year, according to a report in The Economic Times.

Demand from non-metro consumers, coupled with increased interest in luxury brands, drove this growth. This season’s increase in sales, estimated at over 23 per cent by e-commerce consultancy Datum Intelligence, continued the growth trends seen in previous years, with sales of Rs 81,000 crore in 2022 and Rs 69,800 crore in 2021.