Amazon’s AI-backed expert shopping assistant ‘Rufus’ comes to India

Although e-commerce platforms like Amazon have made shopping easier, the plethora of options and categories can also make them confusing. With hundreds of product options, it’s difficult to choose the right one. Amazon has been integrating AI into its shopping experience for a while now, with features like summarised reviews and customised product recommendations. To further enhance the shopping experience, Amazon has introduced an AI chatbot called Rufus. Currently in beta, Rufus is available to select Android and iOS users in India.