The next frontier in business messaging: Unleashing the power of RCS
By
Binu Mathew
For years, businesses have relied on SMS as their go-to messaging tool for customer communication. However, SMS has started to look its age. With character restrictions, plain text, and no interactivity, messages can quickly go unnoticed or be ignored altogether. As businesses seek more engaging and effective communication strategies, Rich Communication Services (RCS) emerges as the solution to elevate messaging to the next level.