AI-driven gifting: How IGP is transforming the online gifting space

India’s online gifting market is projected to grow to over ₹1.5 trillion by 2027 and reach $72.6 billion by 2029. These figures tell the story of shifting sentiments, as online gifting has been radically transformed by the rise of e-commerce and the growing trends of customisation and convenience. Riding this wave and seizing the evolving consumer zeitgeist for unique and innovative gifting solutions is IGP—India’s largest Direct-to-Consumer (D2C) gifting platform.