New q-com idiom:10-minute return

After the success of 10-minute deliveries, quick commerce players are now planning to latch on to one of the favourite pastimes of Indian shoppers who love to return a good number of products they buy. So, enter “10-minute return”, which essentially means the product to be returned will be picked up within 10 minutes of raising a request. The current industry practice is one-hour to 48-hour returns for perishable products and one-hour to one week for other items.