Apple’s colourful iMac ushers in the M4 chip, and Apple Intelligence era

As the last week drew to a close, Apple’s senior vice president of Worldwide Marketing Greg ‘Joz’ Joswiak had said, “We have an exciting week of announcements ahead, starting on Monday morning.” On cue is the first refresh for the Mac computing device line-up, with the iMac ushering in the M4 chip era for the portfolio. More refreshes are expected to be announced through the next few days. Considering this iMac 24-inch is identified by its colours, there are still seven albeit slightly refined colours to choose from — green, yellow, orange, pink, purple, blue and silver. “With the Neural Engine in M4, iMac is the world’s best all-in-one for AI,” the Apple pitch says.