Festive boost: Flipkart records 7.2 billion customer engagement visits

E-commerce firm Flipkart recorded an overall 7.2 billion visits in terms of customer engagement this festive season between September 1 till October 28.

Reflecting a surge in consumer sentiment and digital adoption, the organisation also witnessed a record 282 million unique visitors during the period, primarily driven by premiumisation and personalised preferences, especially in Metros and Tier-2+ cities, setting new benchmarks for e-commerce in India.