Rural India emerges as a goldmine for e-com companies during festive season

India’s e-commerce companies are scaling up efforts to expand in India’s Tier-II and Tier-III towns and hinterlands as they witness significant demand for services from these regions during the festive season.

Despite logistical challenges due to vast terrain, unpredictable weather, and limited connectivity in rural India, e-commerce firms are ramping up their infrastructure and technology there.