YouTube Shopping expands in India, collaborates with Flipkart and Myntra

YouTube on Friday expanded a shopping programme to enable creators in India diversify earnings by allowing viewers to discover products on their videos and channels.

The programme will roll out starting with e-commerce firm Flipkart and online fashion retailer Myntra, said the video hosting company. The YouTube Shopping affiliate programme allows eligible creators to tag products in their videos and earn revenue when viewers purchase them on retailers’ websites.