Blinkit rolls out Seller Hub for easier onboarding of sellers, brands

Zomato-owned quick commerce platform Blinkit on Wednesday launched its seller programme, called Seller Hub, Blinkit Chief Technology Officer Sajal Gupta said in a LinkedIn post. This is modelled after e-commerce firm Amazon’s Fulfilled by Amazon (FBA).

The Blinkit Seller Hub will help brands and sellers onboard the quick commerce platform without needing to interface with an intermediary. It offers services such as inventory tracking, dark store-wise availability, catalogue and pricing management, and advertising.