Avg data breach cost hit Rs 19 cr in 2024; 16% Indians know privacy rights

India saw the average cost of a data breach reach an all-time high of Rs 19.5 crore in the first half of 2024. However, a recent survey by PwC India found that only 16% of Indians were aware of their rights regarding personal data.

The PwC Survey on Data Privacy, which gathered responses from 3,233 consumers and 186 organisations, revealed significant gaps in understanding the Digital Personal Data Protection Act (DPDPA).