Elon Musk’s PAC Spends Just 4% of Social Media Ad Dollars on X

Elon Musk has turned his personal X account into a billboard for Donald Trump’s election campaign, but the billionaire’s political action committee has made the company a much smaller part of its marketing strategy, funneling just 3.6% of its total social media ad spend to his own network.

Through Monday, Musk’s America PAC spent about $201,000 on political ads on X, according to updated disclosures from the company, formerly known as Twitter.