Difficult to prove anti-competitive conduct by quick commerce firms: Experts

Retailers’ allegation of anti-competitive behavior against quick commerce companies like Blinkit, Zepto, and Swiggy Instamart may not result in anti-trust action against the latter, as these firms don’t meet the requirement of having dominant position in the relevant market, experts say.

In a letter dated October 18, the All India Consumer Products Distributors Federation (AICPDF) complained to the Competition Commission of India (CCI) that these quick commerce companies are engaged in “predatory pricing, deep discounting, and monopolistic conduct” which it said threaten the existence of traditional Indian retailers.