Indian retail group seeks antitrust probe of quick commerce companies Swiggy, Blinkit, Zepto

India’s biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies – Zomato’s Blinkit, Swiggy and Zepto – for alleged predatory pricing, a letter showed on Sunday. Quick commerce is a new shopping rage in India, with companies promising deliveries of anything from groceries to electronics within 10 minutes, reshaping how Indians shop and challenging e-commerce giants such as Amazon.