Celeb-bait ads make Meta turn to facial recognition tech to combat scams

Meta, the parent company of Facebook and Instagram, will utilise facial recognition technology (FRT) to combat scams.

The company is introducing this feature amid an increase in celebrity-bait ads, helping users recover accounts more quickly. This is a global launch.

Recently, celebrity-bait scams have increasingly been used to lure people into engaging with ads that lead to scam websites, where they are asked to share personal information or send money.