iPhones to get native caller ID feature to identify businesses; should Truecaller worry?

Amidst the rising spam/online scams, Apple plans to bring a business Id feature to help you identify the true ID of any business caller. This feature will be similar to Truecaller that shows the original ID of any caller. As of now the feature is in testing phase and will roll out to all by next year.

Apple wrote in a blog post that next year business will be able to differentiate between spam callers and potential customers. Additionally, it will also help to highlight the verified business amidst the usual uncountable spam calls.