Blinkit introduces ‘10-minutes’ return, exchange for clothing, and footwear challenging fashion e-commerce companies

Blinkit has introduced a 10-minute return and exchange service for clothing and footwear in select Indian cities. The move aims to address common online shopping concerns, such as size and fit issues, giving it a competitive edge over fashion e-commerce platforms like Myntra and Ajio.

Albinder Dhindsa, co-founder of Blinkit, announced the new feature on the social media platform X (formerly known as Twitter), highlighting its potential to improve the shopping experience for consumers.