Cut-throat competition forces Blinkit to revise ‘zero notice’ policy

Quick-commerce company Blinkit has recently updated its employment contracts, especially for key personnel, by discontinuing its ‘zero notice’ policy and extending the notice period for several top-level employees from zero to two months, according to a report by Moneycontrol.

Increased competition driving policy change

This shift comes as a response to the rising competition in India’s $5.5 billion quick-commerce sector. Blinkit is facing pressure from rivals such as Zepto, Flipkart, and Swiggy, all of which are aggressively competing to attract and retain top talent in this rapidly expanding industry, the report said.